Clinical & Product Advisory
Evaluate clinical relevance, surgeon usability, workflow, adoption barriers and product positioning.
ORTHOPAEDICS • MEDTECH • STRATEGIC ADVISORY
Clinical insight. Market strategy. Stronger MedTech growth.
Independent strategic advisory built on 30+ years of orthopaedic, clinical and medical device experience — connecting international ambition with practical execution.
30+Years of sector experience
TürkiyeDeep local market insight
Clinical + CommercialHands-on perspective
01
Clinical & Product Advisory
Clinical relevance & adoption
02
Türkiye Market Entry
Strategy & partnerships
03
Strategic MedTech Advisory
Growth & execution
ABOUT
A senior clinical and commercial perspective for your next move.
I advise international orthopaedic and MedTech companies on clinical strategy, product positioning, market entry and commercial growth.
With more than 30 years of experience across orthopaedics and medical devices, my background spans sales, marketing, distribution, country management, business development, operating-room support and surgeon education.
Through MNB Orthopaedic Consulting, I bring clinical understanding and commercial discipline together — helping leadership teams make better decisions, build the right partnerships and turn strategy into sustainable market results.
SERVICES
Three advisory pillars. One practical objective: better decisions and stronger execution.
Focused senior advisory for international orthopaedic and MedTech companies.
Türkiye Market Entry
Assess opportunity, define the entry model, identify the right partners and build a practical go-to-market roadmap.
Strategic MedTech Advisory
Support leadership teams with market intelligence, commercial priorities, distributor performance and growth strategy.
Distributor Strategy
Identify, evaluate and develop partners based on strategic fit, clinical capability, execution strength and commitment.
Clinical & KOL Engagement
Strengthen surgeon relationships, education, product adoption and KOL development.
Commercial Growth
Translate global objectives into locally relevant positioning, channel strategy and disciplined execution.
WHY TÜRKIYE
Opportunity is real. Local execution makes the difference.
Türkiye offers meaningful opportunity for international orthopaedic and medical device companies, but success rarely comes from simply transferring a global strategy into the market.
01The right partner matters more than the biggest partner.
02Global strategy needs local adaptation.
03Clinical confidence and surgeon advocacy drive adoption.
04Distributor appointment is the beginning, not the end.
EXPERIENCE
30+ years across the orthopaedic MedTech ecosystem.
From clinical and procedure support to country leadership, distribution, sales, marketing and commercial development.
30+Orthopaedics & MedTech
6Clinical & commercial disciplines
TürkiyeLocal market focus
National Sales & Marketing Director · YGH Group
National commercial strategy, distributor relationships, product launches and market development across Orthopaedics, Arthroscopy and Trauma.
Product Procedure Specialist · CONMED Corporation
Operating-room support, live surgery demonstrations, workshops, cadaver courses and surgeon education alongside commercial and distributor activities.
Country Manager, Türkiye · Medilogix UK
Commercial activities and market development for CONMED's medical device portfolio in Türkiye.
Assistant General Manager · Sanatmetal Türkiye
Commercial strategy, business development and operational activities across the Turkish medical device market.
Founding Partner · Avrupa Endo Protez Orthopedics Ltd.
Co-founded and managed an orthopaedic medical device distribution business serving the Marmara region.
INSIGHTS
Practical perspectives on orthopaedics, MedTech and market growth.
What Does It Take to Succeed in the Turkish MedTech Market?
Why local understanding, distributor quality and execution discipline matter.
LinkedIn →Why Foreign MedTech Companies Fail in Türkiye
A practical look at market-entry mistakes that can undermine otherwise strong products.
LinkedIn →Choosing the Right Distributor in Türkiye
Why channel fit, clinical capability and commitment matter more than footprint alone.
LinkedIn →LET'S TALK
Let’s discuss your next orthopaedic or MedTech growth opportunity.
Clinical advisory, product strategy, Türkiye market entry or senior strategic support.